Better than 10 years ago, we chose to call our bookstore, "PurJoy Bookshoppe." "PurJoy" has a double meaning: 1) It's an abbreviation of "Puritan joy." We are committed to stocking our inventory with as many classic Puritan titles as possible to encourage the joy of the Lord in all Believers. 2) "Consider it pure joy, my brothers, whenever you face trials of many kinds" James 1:2 NIV 1984. We live in an age when true Christianity is under attack, and we deeply desire to help others stand firm for Christ by providing books that encourage the soul.